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Re-inventing the enterprise storage experience. Again.

Pure Transformation

Transform Your Business

Achieve results previously unimaginable.

Faster|Smarter|More Innovative

Transform IT

Enable the enterprise cloud while reducing the cost of IT.

Lower-Costs|Drive Simplicity|Run IT as a Cloud

How We Do It

Pure Storage is doing Flash Storage differently.

Technology Innovation|Evergreen Storage|Best Customer Experience

Transform Your Business

Achieve results previously unimaginable.


Faster applications mean higher revenue and productivity.


Real-time analytic insights. Drive customer intimacy and loyalty.

More Innovative

Create new, differentiated customer experiences that others simply can’t.

Best Customer Experience

Pure Storage takes the work out of storage ownership – and delivers unprecedented customer satisfaction.

We believed that we could change the entire storage ownership experience, so we brought together simple but powerful hardware, SaaS-based management and support, and the most proactive people and partners in the business.

The result? Customer satisfaction scores that are unheard of.

The Love Your Storage™ Guarantee

Do you love your existing storage?

We don’t just build flash storage, we build enterprise storage that everyone will love. If you don’t, return it for a full refund. It’s the broadest guarantee in the storage industry.


All-flash enterprise storage that transforms your data center, cloud, or entire business.

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Pure1 redefines storage management and support for the cloud era. Manage simply, monitor anywhere, and get the help you need without having to ask.

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Purity Operating Environment delivers flash management, advanced data services, and the industry's best data reduction.

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